Marketing Problems Faced by Brassware Handicraft Units in Tirunelveli District

Merlin P.*
Periodicity:July - December'2024

Abstract

The crafts of India are diverse, rich in history and religion. The craft of each state in India reflect the influence of different empires. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities. Indian Handicrafts are the integral parts of the Indian culture and tradition which constitutes a significant segment of the decentralized sector of the economy. Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The Handicraft Industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry.Indian handicrafts have very ancient origin and of high quality and has a history of rich and diverse cultural tradition and among its diversity, the legacy of India’s craft culture always occupies a special place owing to its beauty, dignity, form, style and aesthetics.A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one's hands and skill.

Keywords

Diverse, handicrafts, traditional, artisanal handicrafts

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 15 15 200 15
Pdf & Online 35 35 400 25

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.