i-manager Publications

A Study of the Usage and Perception of Instagram as a Learning Tool

Sunita J. Kathuria*

Research and Evaluation, National Institute of Open Schooling, India.

Periodicity:October - December'2024
DOI : https://doi.org/10.26634/jet.21.3.21279

Abstract

The rapid growth of social media platforms has reshaped various facets of life, including education. Instagram, primarily an audio-visual content-sharing platform, is increasingly being perceived as a potential learning tool. This study explores the usage and perception of Instagram as an educational tool, focusing on its role in engagement and content dissemination. A mixed-methods research design, integrating both quantitative and qualitative techniques, was used to provide a comprehensive understanding of Instagram's impact on the learning habits of individuals across different age groups. The study targeted teenagers (ages 13 to 19), young adults (ages 20 to 35), middle-aged adults (ages 36 to 55), and older adults (ages 56 and above). A structured survey was employed for the quantitative component, incorporating the Likert scale and other closed-ended questions to gather data on Instagram usage and learning patterns. For the qualitative component, interviews were conducted to obtain more detailed insights. In total, 100 participants were selected for the survey, with 7 members from each age group being randomly chosen for interviews. The data collected from the surveys were analyzed using descriptive statistics, while thematic analysis was employed to interpret the interview responses. The study revealed that Instagram is primarily used for visual content and short-period interactions, with limited use for educational purposes. The frequency of usage varied across different age groups. The research also highlighted both the advantages and disadvantages of using Instagram for learning. Advantages included accessibility, interaction, and engagement, while disadvantages included inaccuracies, distractions, and superficial content. Despite these drawbacks, Instagram offers unique opportunities for social interaction and informal learning, complementing traditional education. The study concludes that Instagram has the potential to be developed into a more reliable and engaging learning tool, with a focus on partnerships with academic institutions, content validation, and engagement strategies.

Keywords

Social Media, Instagram, Learning Tool, Perceived Effectiveness, and Education.

How to Cite this Article?

Kathuria, S. J. (2024). A Study of the Usage and Perception of Instagram as a Learning Tool. i-manager’s Journal of Educational Technology, 21(3), 30-47. https://doi.org/10.26634/jet.21.3.21279

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