This study explores customer awareness and perception of the Goods and Services Tax (GST) in the automobile sector of Kanyakumari District. GST, introduced to create a unified tax structure, has affected various industries, including the automobile sector, influencing pricing, demand, and consumer choices. The research aims to assess how well customers understand GST's impact on automobile purchases, their views on pricing changes post-GST, and the overall influence of the tax on their buying decisions. By examining these factors, the study seeks to highlight the level of awareness among consumers and identify any misconceptions or knowledge gaps that may exist within this sector.