Role of Artificial Intelligence in Investment Management

Mahiba G. B.*
Periodicity:July - December'2024

Abstract

AI is transforming the field of investment management by enhancing decision-making, improving operational efficiency, and optimizing portfolio management. As the technology evolves, it is expected that AI will play an even more integral role in driving the future of investment management, offering both opportunities and challenges for traditional asset managers. This research aims to know the most preferred artificial intelligence investing apps in investing management and to study the awareness among investors in artificial intelligence investing management. For this study, 120 investors were selected from the Kanniyakumari district using a convenience sampling method. Primary and secondary data were collected for this study and SPSS tools were used to analyze the data. The research found that there is no significant difference between gender and awareness among investors of AI in investing management. The study concludes that AI plays a transformative role in investment management by enhancing decision-making, optimizing portfolios, and enabling personalized strategies, ultimately driving more efficient and effective investment outcomes in an increasingly complex financial landscape.

Keywords

Artificial Intelligence, Investing Management, Investing Apps, Optimizing Portfolios, Effective Investment.

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