A Study on Online Trading in Kanniyakumari District

Antony Pratheesha B.*, Ferusha Pearl J.**
*-** Department of Commerce, Women's Christian College, Nagercoil, Kanyakumari, Tamil Nadu, India.
Periodicity:January - April'2025
DOI : https://doi.org/10.26634/jecom.5.1.21266

Abstract

Online trading is the act of purchasing and selling financial products on the Internet. The trader buys and sells using an online trading platform. Online trading may include trading in bonds, stocks (shares), futures, international currencies, and other financial instruments. Most people trade online through an online broker. An online broker is a brokerage firm that offers its services on the Internet. Unlike traditional brokers, the investor does not meet the broker face-to-face or via the telephone. Everything happens on the web. The online trader has much more control over trades than the traditional trader. They can execute trades considerably faster than they ever could face-to-face or over the telephone. Apart from being able to manage multiple positions simultaneously, the online trader has access to extensive data. Online brokers and other websites provide comprehensive information on companies, exchanges, and markets. The Internet has opened the door to the investment world to a wide range of people. At present, trades can be executed not only by wealthy individuals but also by those further down the socioeconomic ladder. This democratization of trading has led to the development of a plethora of educational resources, making financial literacy more attainable for aspiring traders. The rise of user-friendly mobile trading applications has significantly lowered the entry barrier, inviting even those with minimal investment experience to participate in the financial markets. The main objective of the research paper is to identify the most preferable attribute of stock traders towards stock broking firms and to analyze the problems of online stock trading. This study conducted is descriptive in nature, and the sample size used for this study is 220. The method used for this study is the primary and secondary data collection method. For collecting the data, a structured questionnaire was used in this study.

Keywords

Online Trading, Stock Brokers, Investment Behavior, Trading Platforms, Financial Literacy.

How to Cite this Article?

Pratheesha, B. A., and Pearl, J. F. (2025). A Study on Online Trading in Kanniyakumari District. i-manager’s Journal on Economics & Commerce, 5(1), 40-46. https://doi.org/10.26634/jecom.5.1.21266

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