E-commerce has been around in India for more than a decade but has become mainstream only in the last few years. E-commerce can be thought of as an activity wherein the customer uses the internet to order a product or service. In most circumstances, the transaction may happen online also. Online shopping places a heavy demand on the use of the internet. More and more people are gaining confidence about purchasing products online. Hundreds of millions of dollars are being invested by venture capital funds in this sector. Indian buyers are showing confidence in online e-commerce. Today many Indians purchase goods like books, electronic gadgets, air and rail tickets, apparel, gifts, mobiles, computer peripherals, audio cassettes, and CDs. As a result of growing investment and the growing trend of college student's mindset in online shopping, the present study was conducted. The main aim of the study is to customer attitude towards Amazon online shopping and the difficulties faced by the customers while using Amazon online shopping. For analyzing the data percentage Analysis and t-test have been used for final interpretation of data. The actual situations of 120 respondents are investigated based on questionnaire surveys and case analyses. Hence, the digital marketer should concentrate on email marketing as well. The study reports that the higher respondents are influenced via social but only a lower section of people are attracted by e-mail. The problems faced by college students in Amazon online shopping are analyzed with the help of a t-test. The analysis shows that the “lack of awareness”, “high price”, “high delivery charges”, “issue related to product quality”, and “poor product” since the respective t-test is significant at a five percent level. Hence, these variables significantly impact the problems of Amazon's online shopping. Amazon can provide better quality products at reasonable prices with minimum delivery charges to improve customer satisfaction.