Impact of Artificial Intelligence on Cyber Shopping in Kanniyakumari District

C. S. Goldie Sheila Jesolit*
Periodicity:July - December'2024

Abstract

Cyber shopping across the globe has developed to a great extent, especially after the COVID-19 pandemic. As technology is changing rapidly, Artificial Intelligence (AI) plays a dynamic role. The customers’ wants and preferences are fulfilled at the present times with the aid of AI in cyber shopping. The introduction of AI in cyber shopping observes the customers’ selection, buying patterns, likings, regularity of the purchase, and the sum spent on the products. Therefore AI aids in the accomplishment of all the needs of cyber shoppers (Jangra, G and Jangra, M) . The research objective is to find out how AI has created an impact on the cyber shoppers in Kanniyakumari District. The primary data collection is through convenience sampling, and the sample size is 200. The secondary data collection was through journals, books, websites, and databases. Amazon is the most used AI-based cyber website by the customer while Indiamart is the least used. The findings suggest that demographic factors play a crucial role in shaping customer preferences and engagement with online shopping platforms.

Keywords

Artificial Intelligence, Cyber Shopping, Technology, E-Commerce, Customer

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