Impact of Artificial Intelligence on Cyber Shopping in Kanniyakumari District

Goldie Sheila Jesolit C. S.*, Chithra James**
*-** Department of Commerce, Women's Christian College, Nagercoil, Tamil Nadu, India.
Periodicity:July - December'2024

Abstract

Cyber shopping worldwide has developed significantly, especially after the COVID-19 pandemic. Due to rapid technological advances, Artificial Intelligence (AI) plays an increasingly dynamic role in cyber shopping. AI in cyber shopping tracks customers' choices, buying patterns, preferences, purchase frequency, and spending on products, helping meet the diverse needs of cyber shoppers. The study aims to examine the impact of AI on cybershoppers in Kanniyakumari District of Tamil Nadu, India. The primary data collection was through the convenience sampling method, and the sample size is 200. Secondary data collection was from journals, books, websites, and databases. Age plays a substantial role, as age-related differences explain why younger and older consumers display distinct preferences and levels of comfort with these technologies. Amazon is the most frequently used AI-based cyber shopping platform by customers, while Indiamart is the least used. The findings suggest that demographic factors are crucial in shaping customer preferences and engagement with online shopping platforms.

Keywords

Artificial Intelligence, Cyber Shopping, Shopping Platform, Technology, E-Commerce, Customer Choices, COVID-19 Pandemic, Age-Related Differences.

How to Cite this Article?

Jesolit, C. S. G. S., and James, C. (2024). Impact of Artificial Intelligence on Cyber Shopping in Kanniyakumari District. i-manager’s Journal on Data Science & Big Data Analytics, 2(2), 20-27.

References

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[7]. Subbaiah, P. V., Jyothsna, M., Manjushree, p., & Kondamudi, S. G. (2024). Exploring the influence of Artificial Intelligence (AI) on online purchase decisions: In case of consumer's prospective. International Journal of Intelligent Systems and Applications in Engineering, 12 (10), 13-20.
[8]. Kumar, C. M., & Senthilmurugan, T. (2024). Impact on online purchasing behavior: The influence of Artificial Intelligence. Educational Administration: Theory and Practice, 30(5), 2292-2295.
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