i-manager Publications

A Study on Customer Segmentation Analysis at Swachanda.in

Limbani Masano*

Andhra University School of International Business, Visakhapatnam, Andhra Pradesh, India.

Periodicity:September - December'2024

Abstract

This study provides key insights into Swachanda, an online learning platform, focusing on user demographics, engagement behaviors, course preferences, motivations, and satisfaction levels. Through a comprehensive analysis of internal platform data and external industry reports, this study identifies key segments within the platform's user base, including students, and professionals. The findings reveal a youthful, predominantly female, and highly educated user base, with high demand for Science & Engineering and Business & Management courses. Users value affordability and recognized certifications, and most are likely to recommend the platform. Recommendations include expanding course offerings, optimizing the mobile experience, enhancing community features, and strengthening partnerships. These strategies aim to improve user satisfaction and position Swachanda for continued success in the competitive online learning market.

Keywords

Customer Segmentation Analysis, Swachanda, Demographics, Engagement Behaviors, Course Preferences, Motivations, Satisfaction Levels.

How to Cite this Article?

Masano, L. (2024). A Study on Customer Segmentation Analysis at Swachanda.in. i-manager's Journal on Economics & Commerce, 4(3), 26-38.

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A Study on Customer Segmentation Analysis at Swachanda.in

Abstract

Keywords

How to Cite this Article?

References

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