Another major construct, which underpins a successful business coaching session, is communicated properly with the right kind of words. This study examines the significance of the words the business coaches use in their coaching sessions in a sample of 150 professional coaches, and its effect on the outcomes of coaching sessions through a mixed-method approach. It uses both the quantitative analysis of surveys and performance metrics, as well as the qualitative transcription of coaching sessions and interviews with the coaches and coachees.