Technological advancements have undoubtedly increased the expectations of job seekers today; their effects have eased and complicated the talent acquisition process for recruiters. Social media platforms were first meant to communicate with people but eventually took on a more professional appearance. The digital economy significantly contributes to increased competitiveness, particularly since a digital transformation entails transitioning to new technology models in which digital marketing plays an important role in growth and user loyalty strategies. Using social media (SM) by recruiters opens up many chances for job searchers and serves as an extra source of information for both recruiters and candidates. The main objective of this research paper is to address the significance and capabilities of social media in recruitment, elucidating the several social media tools most commonly used in recruitment and several digital channels recruiters use in screening applicants.