In the era of internet marketing, social media allows and provides new opportunities for consumers and prospects to communicate directly about online purchasing and engage in social interaction on the internet. Consumers use social media and social networking sites to create content and foster friendly relationships with other network users. Social media encourages consumers to be more social with friends and family, and nowadays, individuals use online products and give their honest reviews, comments, and opinions, which significantly influence prospective users' decisions to purchase products. Consumers closely inspect reviews available online to form positive or negative opinions about products in question. Social media plays a major role in influencing consumers by providing necessary information easily accessible. A new concept of bloggers has emerged where individuals dedicate themselves to using products from various brands and sharing their opinions. This study focuses on the impact of social media marketing and identifies the preferred social media platforms among online consumers. Data for this study were collected from 50 respondents using convenience sampling. The study reveals that WhatsApp was the most preferred social media application among consumers, and social media marketing significantly influences consumers' buying behavior due to its major components playing a crucial role in their decisions.