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Challenges Faced by Customers in Online Shopping during Covid-19

Syed Ali Rizwana M.*, Chithra James**

* Research Scholar, Department of Commerce, Women's Christian College, Nagercoil - 629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli - 627012).

** Head of the Department, Department of Commerce, Women's Christian College, Nagercoil - 629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli - 627012).

Periodicity:January - June'2024
DOI : https://doi.org/10.26634/bresearch.24.1.20907

Abstract

The year 2020 will always remain in the minds of people because of the impact and challenges created by COVID-19. There has been significant growth in online shopping after COVID-19, which has been adopted by many users who did not use online shopping before. Meanwhile, people also struggled a lot with purchasing online during COVID-19. The objective of the study is to examine the challenges faced by customers in online shopping during the pandemic. The primary data were collected through a structured questionnaire distributed to 200 respondents, resulting in the collection of 170 responses that were complete on all parameters for data analysis and interpretation using the Percentage method and Factor analysis. The findings of the study state that 'Fear of Risk' is the major challenge faced by customers in online shopping during the COVID-19 pandemic.

Keywords

COVID-19, Challenges, Pandemic, Consumers, Online shopping.

How to Cite this Article?

Rizwana, M. S. A., and James, C. (2024). Challenges Faced by Customers in Online Shopping during Covid-19. B-Research, 24(1), 40-44. https://doi.org/10.26634/bresearch.24.1.20907

References

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	North Americas,UK, Middle East,Europe		India	Rest of world
	USD	EUR	INR	USD-ROW
Pdf	35	35	200	20
Online	35	35	200	15
Pdf & Online	35	35	400	25

Challenges Faced by Customers in Online Shopping during Covid-19

Abstract

Keywords

How to Cite this Article?

References

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