Investors Perception of Post Office Savings Schemes

Ramalakshmi K.*, V. Chitra**
* Research Scholar, Department of Commerce, Women's Christian College, Nagercoil-629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli-627012).
** Assistant Professor, Department of Commerce, Women's Christian College, Nagercoil-629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli-627012).
Periodicity:January - June'2024
DOI : https://doi.org/10.26634/bresearch.24.1.20906

Abstract

The post office savings schemes have been a popular investment option for many investors in India. The purpose of this study is to investigate the variables that affect post office savings plans and the characteristics that encourage investors to invest in them. A sample of 120 investors who had invested in post office savings programmes participated in the poll. Convenience sampling was applied as a research strategy. According to the survey, investors had a positive impression of these schemes because they offered guaranteed returns. Additionally, the study discovered that investors perceived these schemes to offer higher interest rates compared to other available investment options in the market and were satisfied with the rates they received. The study recommends that the post office should enhance its awareness programs to educate investors about the various schemes and their benefits. This would enable investors to make informed investment decisions and further enhance the popularity of post office savings schemes as a viable investment option.

Keywords

Post Office Savings Schemes, Investment Options, Investor's Perception, Attitude.

How to Cite this Article?

Ramalakshmi, K., and Chitra, V. (2024). Investors Perception of Post Office Savings Schemes. B-Research, 24(1), 36-39. https://doi.org/10.26634/bresearch.24.1.20906

References

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