Fish marketing involves getting fish or fish derivatives from the producer to the consumer. It may be defined as encompassing all functions from the point of catching fish on the vessel to the point of final consumption. Marketing often aims to bridge the revenue gap between regions with fish scarcity and those with abundance. The main objective of this study is to understand the socioeconomic status of fish marketers and explore the marketing strategies for fish and fishery products. For this study, 120 fish marketers were selected from Kanyakumari district using convenient sampling techniques. Primary data were collected through interviews, while secondary data were gathered from various journals, websites, magazines, etc.