Investment Behaviour of Working Women

Mahiba G. B.*, Jesintha P.**
* Research Scholar, Department of Commerce, Women's Christian College, Nagercoil-629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli-627012).
** Assistant Professor, Department of Commerce, Women's Christian College, Nagercoil-629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli-627012).
Periodicity:January - June'2024
DOI : https://doi.org/10.26634/bresearch.24.1.20902

Abstract

Literacy and employment have evolved and developed, contributing to women's empowerment. Savings have been the main motivational tool for many, facilitating them in meeting financial needs and basic necessities. Savings lead to investment, and investment leads to capital formation in the country's economy. Women's investment is necessary to meet uncertain future emergencies within the family. This study focuses on investigating the investment behavior of working women. The main objective is to understand the most preferred investment portfolios and examine the factors influencing investment decisions. For the present study, 120 respondents were selected through convenient sampling methods. Primary and secondary data were collected for this study, and SPSS tools were used to analyze the data.

Keywords

Savings, Investors, Working Women, Investment Behavior.

How to Cite this Article?

Mahiba, G. B., and Jesintha, P. (2024). Investment Behaviour of Working Women. B-Research, 24(1), 16-20. https://doi.org/10.26634/bresearch.24.1.20902

References

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