i-manager Publications

From Text to Visual: Analyzing the Influence of Graphic Design on English Language Storytelling

Zahra Sadat Roozafzai*, Parisa Zaeri**

* ACECR Institute of Higher Education, Isfahan, Iran.

** University of Bauhaus, Weimar, Germany.

Periodicity:May - August'2024
DOI : https://doi.org/10.26634/jhss.4.2.20847

Abstract

This paper employs a mixed-method design to examine the impact of graphic design elements on reader engagement, comprehension, and overall experience in English language storytelling. Through a series of carefully controlled experiments, participants are exposed to different versions of the same short story, each featuring varying levels of graphic design integration, including typography, layout, color, and imagery. By comparing participant responses across these conditions, the study seeks to uncover how graphic design can either enhance or detract from the narrative experience. Results from the experiments demonstrate that strategically incorporating graphic design elements can significantly improve reader engagement and comprehension, thereby transforming the storytelling landscape. This paper contributes to a deeper understanding of the dynamic relationship between graphic design and English language storytelling, underscoring the potential of this interdisciplinary collaboration to redefine and expand the boundaries of narrative expression.

Keywords

Graphic Design, English Language Storytelling, Narrative Forms, Typography, Layout, Color, Imagery, Reader Engagement, Comprehension.

How to Cite this Article?

Roozafzai, Z. S., and Zaeri, P. (2024). From Text to Visual: Analyzing the Influence of Graphic Design on English Language Storytelling. i-manager’s Journal on Humanities & Social Sciences, 4(2), 50-61. https://doi.org/10.26634/jhss.4.2.20847

References

[1]. Andreánska, V. (2015). The Structure of rewards and punishments in the work of teachers in Slovakia and the UK. Procedia-Social and Behavioral Sciences, 174, 2566-2570.

[2]. Austen, J. (1996). Pride and prejudice. Penguin.

[3]. Beckett, S. (2006). Waiting for Godot: A Bilingual Edition: A Tragicomedy in Two Acts. Grove Press.

[4]. Dickens, C. (1999). Great Expectations. Penguin.

[5]. Faulkner, R. O. (1998). The Ancient Egyptian Pyramid Texts. Oxford University Press.

[6]. Heaney, S. (2000). Beowulf: A New Verse Translation. Farrar, Straus and Giroux.

[7]. Hollander, J., & Hollander, R. (2002). Dante Alighieri: The Divine Comedy (Paradise). Doubleday.

[8]. Joyce, J. (1986). Ulysses. Penguin.

[9]. Kovacs, M. G. (1989). The Epic of Gilgamesh. Stanford University Press.

[10]. Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge.

[11]. Lattimore, R. (2011). The Iliad of Homer. University of Chicago Press.

[12]. Liu, Y., & Wedel, M. (2017). Designing multimodal narratives for immersive brand experiences. Journal of Marketing Management, 33(3-4), 201-219.

[13]. Manganaro, P. S., & Tussyadiah, I. P. (2020). Creating engaging mobile experiences: The role of visual aesthetics. Journal of Business Research, 109, 572-583.

[14]. Márquez, G. G. (2006). One Hundred Years of Solitude. HarperCollins.

[15]. Mayer, R. E. (2009). Multimedia learning. Cambridge University Press.

[16]. Milton, J. (2005). Paradise Lost. Penguin.

[17]. Moreno, R., & Mayer, R. E. (2007). Interactive multimodal learning environments. Educational Psychology Review, 19(3), 309-326.

[18]. Pope, A. (1996). The Rape of the Lock and Other Poems. Dover Publications.

[19]. Roy, A. (1997). The God of Small Things. Random House.

[20]. Rushdie, S. (2006). Midnight's Children. Random House.

[21]. Shakespeare, W. (1994). Hamlet. Dover Publications.

[22]. Shakespeare, W. (1997). Macbeth. Penguin.

[23]. Shelley, M. (2000). Frankenstein. Penguin.

[24]. Tolstoy, L. (2007). War and Peace. Penguin.

[25]. Twain, M., & Coveney, P. (2003). The Adventures of Huckleberry Finn. Penguin.

[26]. Wells, H. G. (2005). The Time Machine. Penguin.

[27]. Woolf, V. (2000). To the Lighthouse. Penguin.

	North Americas,UK, Middle East,Europe		India	Rest of world
	USD	EUR	INR	USD-ROW
Pdf	35	35	200	20
Online	35	35	200	15
Pdf & Online	35	35	400	25

From Text to Visual: Analyzing the Influence of Graphic Design on English Language Storytelling

Abstract

Keywords

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Options for accessing this content: