Many couples are affected by infertility, and assisted reproductive techniques can help improve awareness. The aim of the study was to assess the awareness of assisted reproductive technology among infertile couples through a video- assisted teaching program. A quasi-experimental, one-group pretest-posttest design without a control group was adopted for the study. Thirty infertile couples were selected using non-probability purposive sampling techniques. The majority of the sample had a moderate level of awareness, and no one had an adequate or inadequate level of awareness in the pretest. In the post-test, the majority of the samples had an adequate level of awareness, and no one had a moderate or inadequate level of awareness of reproductive technology among the infertile couple. The pretest mean awareness score was 17.00 with SD 2.82, and the posttest score was 27.73 with SD 1.99. The mean difference was high and statistically significant. This study reveals that video assisted teaching was effective in improving the level of awareness of infertile couples regarding assisted reproductive techniques.