Clitoria ternatea, commonly known as Butterfly pea or Asian pigeon wings, is a perennial herbaceous plant that has gained considerable attention in ethnopharmacological research due to its broad spectrum of therapeutic properties. The plant kingdom offers an invaluable array of terrestrial and marine flora utilized in traditional medicine, especially in India. Pharmacognosy, the study of raw drugs derived from natural sources, highlights the significance of these resources in treating various health conditions. Clitoria ternatea exemplifies this with its extensive medicinal applications, including treatments for skin conditions, sore throats, tumors, and neurological disorders. The plant's phytoconstituents, such as taraxerol, taraxerone, and flavonoids, are responsible for its pharmacological activities, which include antiinflammatory, antioxidant, and memory-enhancing effects. Widely utilized in both traditional and modern medicine, Clitoria ternatea's adaptability and diverse therapeutic potential underscore its importance for future research and applications in functional foods and health benefits.