i-manager Publications

Looking Forward to the Debate of Future Business towards Digital Transformation

Mboungou Mouyabi Seke*

University of the Witwatersrand, Johannesburg, South Africa.

Periodicity:January - March'2024
DOI : https://doi.org/10.26634/jmgt.18.3.20455

Abstract

This paper explores the evolving landscape of digital transformation in the context of future business strategies. Through a comprehensive review of current trends, challenges, and opportunities, this study sheds light on the imperative for businesses to embrace digital transformation as a strategic imperative rather than merely a technological upgrade. Drawing on insights from industry experts and case studies, this study examines key debates surrounding digital transformation, including its impact on organizational culture, customer experience, and competitive advantage. By critically analyzing various perspectives, the paper offers valuable insights and recommendations for businesses navigating the complexities of digital transformation in an increasingly digital world.

Keywords

Digital Transformation, Future Business, Strategy, Organizational Culture, Customer Experience, Competitive Advantage.

How to Cite this Article?

Seke, M. M. (2024). Looking Forward to the Debate of Future Business towards Digital Transformation. i-manager’s Journal on Management, 18(3), 1-20. https://doi.org/10.26634/jmgt.18.3.20455

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