In essence, the internet is a means for people to connect with one another. When we consider the internet in relation to gadgets, we term it the Internet of Things (IoT). IoT is essentially the emerging world full of opportunities for everyone. It refers to devices connected to the internet that operate independently. One example of such a device is the Shrewd Bulb, which is connected to the internet and can be controlled by voice commands using Google or other voice assistants, or by using the manufacturer's app. Currently, this innovation is being applied in every industry, and automobiles equipped with IoT innovations are referred to as "associated vehicles", the vehicles that are driverless, intelligent, and autonomous. The auto industry is growing at a rate similar to how IoT innovation is emerging. In terms of driving with the utmost caution to reduce fatal accidents, IoT plays a significant role. This study primarily examines IoT innovation in the automotive business, including its applications, advantages, and disadvantages. Furthermore, the integration of IoT in the automotive industry not only enhances safety features but also revolutionizes the overall driving experience. As vehicles become more interconnected, they can communicate with each other, leading to the development of intelligent traffic management systems that optimize traffic flow and minimize congestion. This interconnected network of devices exemplifies the transformative power of IoT, creating a dynamic and efficient ecosystem within the automotive landscape.