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Assessment and Comparison of Respiratory Products Marketing Strategies in Community Pharmacies with Respect to Kerala

Mohammed Jamshad*, Mubassira M. V.**, Muhamed Ajmal P.***, Greeshma T. P.****, Sahala N. S.*****, Jayakrishnan S. S.******

*-****** College of Pharmaceutical Sciences, Government Medical College, Thiruvananthapuram, Kerala, India.

Periodicity:January - June'2024

Abstract

Respiratory products are designated to support and improve respiratory function. They are primarily used to assist individuals who have difficulty in breathing due to various conditions, such as asthma, COPD or other respiratory disorders. Various marketing strategies are used for the promotion and sale of respiratory products. The purpose of this study is to assess and compare the marketing strategies of respiratory products in community pharmacies across 14 districts of Kerala. A semistructured questionnaire was prepared and distributed to 140 randomly selected community pharmacies in each district of Kerala and collected their responses within a period of 4 months. The study found that community pharmacies use marketing strategies such as discounts, advertisements, offerings, attractive labels, displays, etc. to promote respiratory products in Kerala. The community pharmacies use different marketing strategies to promote and increase the sale of respiratory products.

Keywords

Community Pharmacies, Marketing Strategies, Respiratory Products, Kerala, Respiratory Function.

How to Cite this Article?

Jamshad, M., Mubassira, M. V., Ajmal, P. M., Greeshma, T. P., Sahala, N. S., and Jayakrishnan S. S. (2024). Assessment and Comparison of Respiratory Products Marketing Strategies in Community Pharmacies with Respect to Kerala. Dale View's Journal of Health Sciences and Medical Research, 1(1), 29-38.

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