“Marching Towards Green”: Influence Of Workplace Diversity In Marketing Strategies

D. Ramadevi*, S.A. Senthilkumar**
* Doctoral Research Scholar, Department of Management, Pondicherry University, India.
** Reader, Department of Management, Pondicherry University, India.
Periodicity:September - November'2012
DOI : https://doi.org/10.26634/jmgt.7.2.1995

Abstract

In present era, valuing workplace diversity is a critical competency for all the leaders in the firm. Now-a-days managing people with multiculturalism are more difficult in the workplace. It affects the work environment and the firms’ growth. Each and every organization has its own strategies to sustain in the market for a longer period, identifying the long term goals and objectives to run a business with multi-cultural diverse employees and customer base will result in promoting their growth of the organization. A multiculturalism work culture will identify the needs and wants of the customer from various aspects. Most workplace is made up of diverse cultures, where the organizations need to learn and identify that how to adapt the successful practices in the firm for promoting the business growth. This paper identifies how to valuing workplace diversity, influence of marketing strategies in the workplace, etc for promoting the business goals and objectives.

Keywords

Workplace Diversity, Work Environment, Diverse Employees, Valuing Diversity, Organizational Practices.

How to Cite this Article?

D. Ramadevi and S.A. Senthilkumar (2012). “Marching Towards Green”: Influence of Workplace Diversity in Marketing Strategies. i-manager’s Journal on Management, 7(2), 7-11. https://doi.org/10.26634/jmgt.7.2.1995

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