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The Impact of employees’ training on Green marketing in hospitality industry - A Conceptual Paper

Renju Mathai*

International Hospitality Management, Stenden University, Qatar, Doha Qatar.

Periodicity:September - November'2012
DOI : https://doi.org/10.26634/jmgt.7.2.1994

Abstract

The main objective of this paper is to find the impact of marketing green hotel policies through training the employees. Educating the employees, creating awareness and training will promote sustainable development. Initially, it will create a green attitude for the employees of the hotel. It will also improve the capacity of the employees to address environment issues and explain the green initiatives to the customers. This paper suggests that training of the employees is an important strategy to promote green policy in the hotel and more investment has to be made for achieving this. Training the employees of the hospitality industry is a stepping stone for any hotels to be a part of marketing the usage of green products in the hotels and having green attitude while making decisions.

Keywords

Corporate Social Responsibility (CSR); Employees; Green Attitude; Green environment; Green initiatives; Green marketing ; Green Policies; Green products; Hospitality; Impact; Sustainability; Sustainable development; Training

How to Cite this Article?

Renju K. Mathai (2012). The Impact of Employees' Training On Green Marketing In Hospitality Industry A Conceptual Paper. i-manager’s Journal on Management, 7(2), 1-6. https://doi.org/10.26634/jmgt.7.2.1994

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