References
[1]. Bohdanowicz, P. (2006). 'Environmental Awareness
and Initiatives in the Swedish and Polish Hotel
Industries - Survey Results'. International Journal of
Hospitality Management, vol. 25, no. 4, pp. 662-668.
[2]. Cone, J.D., & Hayes, S.C. (1980). Environmental
Problems / behavioral solutions. Monterey, CA :
Brooks/Cole.
[3]. Claver- Cortes, E., Molina-Azorin, J.F. Pereira-Moliner,
J., Lopez-Gamero, M.D. (2007). 'Environmental Strategies
and Their Impact on Hotel Performance'. Journal of
Sustainable Tourism., vol.15, no.6, pp. 663-679.
[4]. Kotter John (2011). The 8-Step Process for Leading
Change.
[5]. Milinski, M., Semmann, D., & Krambeck, H. (2002). Donors to charity gain in both indirect reciprocity and
political reputation. Proceedings of the Royal Society of
London, Series B, 269, 881–883.
[6]. Nolan, J.P., Schultz, P.W., Cialdini, R.B., Goldstein, N.J.,
& Griskevicius, V. (2008). Normative social influence is
underdetected. Personality and Social Psychology
Bulletin, 34, 913–923.
[7]. Owens, S. (2000). Engaging the public: Information
and deliberation in environmental policy. Environment
and Planning A, 32, 1141–1148.
[8]. Polonsky, M., and Mintu, A. (1997). “The future of
Environmental marketing: Food for Thought ”.
Environmental marketing strategies, practice, theory
and research Haworth1997 pg. 389-391.
[9]. Polanski, M.J. (1994). “An introduction to Green marketing”. Electronic Green Journal, Vol.1, Issue 2, Nov,
1994.
[10]. Polonsky, Michael Jay, Re-evaluating Green
marketing: A Strategic Approach, Business Horizons, Sep-
Oct 2001 Vol.44 Issue 5, pg.10 ,pg.21.
[11]. Jerome David (2011). Green Engage. Retrieved
from http://www.ihgplc.com/index.asp?pageid=742.
[12]. G20 recognizes Travel & Tourism (June 2012).
Retrieved from. http://www.wttc.org/news-media/newsarchive/
2012/g20-recognises-travel-tourism-drivereconomic-
growth-first-time-/.
[13]. Thakkar, C.M (2011). Green Marketing in Indian
Context. Retrieved from http://www.isrj.net/may/2011/
Management_Green_Marketing_in_Indian_Context.asp
x Vol - I, ISSUE – IV.
