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Influence of Digital Transformation and Artificial Intelligence in Business

Sentamilselvan K.*, Shivani K.**, Praseetha S.***, Vishal Sabari I.****, Shivani S.*****

*-***** Department of Management Studies, SRM Valliammai Engineering College, Kattankulathur, Kanchipuram, Tamil Nadu, India.

Periodicity:January - June'2023

Abstract

Artificial Intelligence is an integral component that drives digital transformation, which involves leveraging digital technologies to reshape business operations, processes, and customer experience. AI-powered automation tools can help businesses streamline processes, reduce costs, and improve their efficiency. This paper discusses the influence of digital transformation and artificial intelligence in business in terms of efficiency, productivity, and customer satisfaction. It also highlights the challenges that businesses face when there is digital transformation for change management and the risk of disruption. Digital transformation is a complex and challenging process, but it can be a valuable tool for businesses that want to remain competitive in the digital age.

Keywords

Digital Marketing, Digital Transformation, Artificial Intelligence, Promotions, Electronic Media, Internet.

How to Cite this Article?

Sentamilselvan, K., Shivani, K., Praseetha, S., Sabari, I. V., and Shivani, S. (2023). Influence of Digital Transformation and Artificial Intelligence in Business. i-manager’s Journal on Data Science & Big Data Analytics, 1(1), 17-23.

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Influence of Digital Transformation and Artificial Intelligence in Business

Abstract

Keywords

How to Cite this Article?

References

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