The healthcare industry is undergoing a transformation process. Hospitals are no longer just "doctor's workshops", they have become sophisticated organizations that provide evidence-based medical care with the help of advanced technology. Today, hospitals are a combination of healthcare and hospitality. The concept of the "family doctor" is losing its importance, and the "feel-good" factor of the past has given a new meaning to the healthcare sector. The advances in medicine and medical technology have played a significant role in this change process. Improved socio-economic status, globalization, and privatization, along with easier access to medical care, increasing literacy, and the information explosion, have changed the mindset of patients. Today, the competitive market leaves no room for errors. Slowly but surely, the healthcare market is changing from being primarily a seller's market to a buyer's market. The mantra today is "patient-centered care." Hospitals are increasing their marketing efforts to compete for more patients, and patient satisfaction has become increasingly important as a result. Retaining existing patients is more profitable than attracting new customers. According to a survey, it costs 3-4 times more to acquire a new patient than to retain an existing one. Moreover, a 1% increase in patient satisfaction leads to a 3% increase in market capitalization. Therefore, patient satisfaction has become an essential aspect of healthcare, and patient satisfaction surveys are gaining importance as tools for measuring the same. Patient satisfaction is an indicator of the efficiency of hospital administration. Monitoring patient satisfaction levels can be done through patient satisfaction surveys, which can provide inputs for redesigning, repositioning, and re-pricing, necessary to keep the institution going successfully in the recession scenario.