Beauty is a divine gift to human beings and its value has been recognized and appreciated since time immemorial, and efforts have been made to preserve and promote beauty in all aspects. It is a subject of socio-medical importance that has been accepted since time immemorial. Along with the increased demand for beautification, problems are also increasing that cause damage to beauty or personality due to changed lifestyles and polluted atmosphere. The concept of beauty and cosmetics is as old as human civilization. In Ayurveda, the concept of beauty has an age-old origin. According to the alternative system of medicine, healthy skin is a result of the overall health condition of individuals, and it prescribes numerous skincare treatments that need to be pursued at every stage of life. This paper provides a review of cosmetics belonging to alternative systems of medicine, with a focus on Ayurveda and its principles. It explores the historical significance of beauty and cosmetics in ancient civilizations, particularly in Indian culture. The use of herbal ingredients and natural substances is highlighted in the paper.