For the ‘24/7/365’ world we live in, the user now demands the same services in the car as the office or home; emails, music, gaming and video, along with increased safety. A single IP-based network is the key, enabling the car to enter the World Wide Web. Implementing Ethernet at the OBD port now allows the car to interface to the World Wide Web, creating endless possibilities. For example, the port can easily be plugged into a wireless unit for remote diagnostics or downloads for in-car navigation, video or music, all from the comfort of the owner’s home!. The next step is for Ethernet to form the backbone of the next generation automotive multi-media networks, carrying ‘live’ traffic. Standards such as IEEE 802.3AVB (Audi-Video Bridging) initially defined for Digital AV Home networking are being adapted to support the same real-time services in the car. Following this the ultimate goal would to converge other bus systems inside the car into a single common bus; Ethernet.