Social Media in Political Campaigning: A Study

H. Jindal*, Y. Garg **, S. Kumar***, N. Gautam****, R. Kumar*****
*,** Department of Computer Science Engineering, Chandigarh Group of Colleges Landran, Mohali, Punjab, India.
*** Department of Mechanical Engineering, Chandigarh Group of Colleges Landran, Mohali, Punjab, India.
**** Department of Mathematics, St. Ezra international School, Kharar, Mohali, Punjab, India.
***** Department of Mechanical Engineering, Chandigarh University, Gharuan, Mohali, Punjab, India.
Periodicity:June - August'2021
DOI : https://doi.org/10.26634/jmgt.16.1.18266

Abstract

Social media is playing an important role in everyone's life. It has created a short path for opportunities to come to people and political candidates. It allows users to not only seek information but also interact with others through online expression. This platform has really helped many people to make their career. Hence the aim of this paper is to evaluate the relationship between social media, politics and their campaigning. In addition, this paper totally represents the way politics is using social media to approach voters. Finally, how the social media is affecting the democracy of the country and how it is influencing the political campaigning is disussed.

Keywords

Social media, Political Campaigning, Politics, Voters, Platforms of Social Media.

How to Cite this Article?

Jindal, V., Garg, Y., Kumar, S., Gautam, N., and Kumar, R. (2021). Social Media in Political Campaigning: A Study. i-manager's Journal on Management, 16(1), 49-60. https://doi.org/10.26634/jmgt.16.1.18266

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