References
[1]. Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating
company: dimensions of attractiveness in employer
branding. International Journal of Advertising, 24(2),
pp.151-172.
[2]. Bergstrom, A., Blumenthal, D. & Crothers, S. (2002).
Why internal branding matters: the case of SABB. Journal
of Communication Management, 5(2/3), pp.133-142.
[3]. Carrington, L. (2007) Employer branding. People
Management 13(21), pp. 36-39.
[4]. Chong, M. (2007). The role of internal communication
and training in infusing corporate values and delivering
brand promise: Singapore Airlines' experience. Corporate
Reputation Review, 10(3), pp. 201-212.
[5]. Deetz, S. (1992). Communication in an age of
corporate colonization. Albany: State University of New
York Press.
[6]. Drucker, P. (1986). The Practice of Management.
Harper & Row: NY.
[7]. Farrell, C. (2003) Employer branding: the attraction of
talent and creation of an honest psychological contract.
th Presentation at the 5 Australian Industrial and
Organizational Psychology Conference, Melbourne,
Australia.
[8]. Karrenman and Rylander (2008). Managing meaning through branding the case of a consulting firm.
Organization Studies, 29(1), pp. 103.
[9]. Kiger, P. (2007). Burnishing your employment brand.
Workforce Management, 18(86), pp. 39-45.
[10] King, C. & Grace, D. (2005). Exploring the role of
employees in the delivery of the brand: a cased study
approach. Qualitative Market Research, 3(8), pp. 277-
278.
[11]. Knox, S. & Bickerton, D. (2003). The six conventions of
corporate branding. European Journal of Marketing,
37(7/8), pp. 998-1016.
[12]. Kotler, P. (1994). Marketing management: analysis,
th planning, implementation and control (8 ed).
Englewood Cliffs, NJ: Prentice-Hall, Inc.
[13]. Lair, D.L., Sullivan, K., & Cheney, G. (2005).
Marketization and the recasting of the professional self:
the rhetoric and ethics of personal branding.
Management Communication Quarterly, 18, pp. 307
[14]. Mannert, K. F. & Torres, A. M. (2007). The brand inside:
the factors of failure and success in internal branding. Irish
Marketing Review, 19(½), pp. 54-63.
[15]. Miles, S. J. & Mangold, W. G. (2005). Positioning
Southwest Airlines through employee branding. Business
Horizons, 48, pp. 535-545.
[16]. Moroko, L. & Uncles, M. D. (2008). Characteristics of
successful employer brands.Brand Management, 16(3),
pp. 160-175.
[17]. Mosley, R. W. (2007). Customer experience,
organizational culture and the employer brand. Brand
Management, 15(2), pp. 123-134.
[18]. Papasolomou, I. & Vrontis, D. (2006). Using internal
marketing to ignite the corporate brand: the case of the
UK retail bank industry. Brand Management, 14(½), pp.
177-195.
[19]. Putnam, L.L. & Fairhurst, G.T. (2001). Discourse
analysis in organizations: issues and concerns. The New
Handbook of Organizational Communication Jabin, F.M.
& Putnam L.L. (Eds). Thousand Oaks: Sage.
[20]. Rafiq, M. & Ahmed, P. K. (2000). Advances in the IM
concept: definition, synthesis, and extension. Journal of Services Marketing, 14(6), pp. 449-462.
[21]. Rosengren, S. & Dahlen, M. (2006). Brand-slogan
matching in a cluttered environment. Journal of
Marketing Communications, 12(4), pp. 263-279.
[22]. St. Clair, L., Quinn, R. & O'Neill, R. (2000). The perils of
responsiveness in modern organizations. Pressing
Problems in Organizations (Eds. St. Clair, Quinn & O'Neill) New York: American Management Association.
[23]. Seeger, M.W., Sellnow, T.L., & Ulmer, R.R., (2003).
Communication and organizational crisis. Westport, CT:
Praeger Publishers.
[24]. Topalian, A. (2003) Experienced reality, the
development of the corporate identity in the digital era.
European Journal of Marketing. 37(7/8), pp. 1119-1132.
