Conflict, though often unsettling, is a natural part of collective human experience. It can leave participants ill at ease, so it is often avoided and suppressed. Yet conflict, when well managed, breathes life and energy into relationships and can cause individuals to be more innovative and productive. Conflict is present everywhere whether we like it or not. Researchers must find ways to legitimize critique and controversy within organizational life. This paper examines cognitive conflict within the context of different industrial sectors. Here conflict is employed as a means to promote individual and organizational learning and growth.

">

Contributions Of Cognitive Conflict in Corporate Creativity

Vadassery Gopakumar*, N.K. Shamla**
* Director, KMCT Group of Technical Institutions, Pooladikkunnu, Kozhikode Dist, Kerala.
** Associate Professor, SNES Institute of Management Studies and Research, Kozhikode, Kerala.
Periodicity:December - February'2012
DOI : https://doi.org/10.26634/jmgt.6.3.1724

Abstract

Conflict, though often unsettling, is a natural part of collective human experience. It can leave participants ill at ease, so it is often avoided and suppressed. Yet conflict, when well managed, breathes life and energy into relationships and can cause individuals to be more innovative and productive. Conflict is present everywhere whether we like it or not. Researchers must find ways to legitimize critique and controversy within organizational life. This paper examines cognitive conflict within the context of different industrial sectors. Here conflict is employed as a means to promote individual and organizational learning and growth.

Keywords

Cognitive conflict, Corporate creativity, Cross fertilization of ideas, brain storming, minimal instructions, Homogeneity, Mal-adaptability, lateral thinking.

How to Cite this Article?

Vadassery Gopakumar and Shamla N.K. (2012). Contributions Of Cognitive Conflict In Corporate Creativity. i-manager’s Journal on Management, 6(3), 46-56. https://doi.org/10.26634/jmgt.6.3.1724

References

[1]. Boden, M.A. (1994). What is creativity? In M. A. Boden (Ed.), Dimensions of Creativity (pp. 75-118). Cambridge, MA: MIT Press.
[2]. Csikszentmihalyi, M. (1999). Implications of a systems perspective for the study of creativity. R. J. Sternberg (Ed.), Handbook of Creativity (pp. 313-335). Cambridge: Cambridge University Press.
[3]. De Dreu, C.K.W., & De Vries, N.K. (1993). Numerical support, information processing and attitude change. European Journal of Social Psychology, 23 (2), 647–662.
[4]. Deutsch, M., & Gerard, H.B. (1955). A study of normative and informational social influence upon individual judgment. Journal of Abnormal and Social Psychology, 195(1), 629–636.
[5]. Diehl, M., & Stroebe, W. (1991). Productivity loss in idea-generating groups: Tracking down the blocking effect. Journal of Personality and Social Psychology, 61(4), 392–403.
[6]. Leonard, D., & Swap, W. (1999). When sparks fly: Igniting creativity in groups. Boston: Harvard Business School Press.
[7]. McGrath, J.E. (1984). 'Groups: Interaction and performance. Englewood Cliffs, NJ: Prentice-Hall.
[8]. Nemeth, C.J. (1995). Dissent as driving cognition, attitudes and judgments, Social Cognition, 13(2), pp 273–291.
[9]. Peter J. Jost, & Utz Weitzel. (2007). Strategic Conflict Management: A Game –Theoretical Introduction . Edward Elgar Publishing Ltd, UK.
[10]. Petty, R.E., & Wegener. D.T (1998). Matching vs. Mismatching attitude function: Implications for scrutiny of persuasive Messages: Personality and Social Psychology Bullettin, 24(3). pp 227-240.
[11]. Mantel, S.P., & Kardes, F.R. (1999). 'The Role of direction of Comparison, Attribute Based Processing and Attitude Based Processing in Consumer Preference': Journal of Consumer Research, 25(4). pp 335-352.
[12]. Kover, A.J., Goldberg, S.M., and James, W.L. ( 1995). 'Creativity vs. Effectiveness? An integrating Classification in Management: Journal of Management Research . 35(6), pp 29-40.
[13]. Nunnally, J.C., & Bernstein, I.H. (1994). Psychometric rd Theory (3 Ed.), McGraw-Hill, NY.
[14]. Rameshwar, S., & Chaiken. S. (1991). 'Comprehension's Role in Persuation: The case of its moderating effect on the persuasive impact of source cues': Journal of Consumer Research, 18(1), pp 52-61.
[15]. Spensor, P.E. (1992). 'Summated Rating Scale Construction: An introduction': Sage University Paper series on Quantitative Applications in Social Sciences, 07- 082, Sage, Newbury Park, CA.
[16]. West & Farr (1990). Contributions of group conflict in decision making in Mining Industries – PhD Thesis,: Collection of dissertations, St. Johns' University Library achieves - 2006, dissertation No.21561-89-ds.-2006.
[17]. Teng, Lefa & Michel Laroche. (2006). Interactive effects of Appeals, Arguments and Competition': Journal of International Marketing, 14(4), pp 110-128.
[18]. Kelly, H. (1973). 'The process of Casual attribution', American Psychologist, 28(2) pp 107-118.
If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 35 35 200 15
Pdf & Online 35 35 400 25

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.