Business Model Framework and Cost Effectiveness of IoT Solutions

N. Prasanthi Rashmi *, Ch. Radhakumari **, N. Sai Pranav ***
*-** Department of Management and Commerce, Sri Sathya Sai Institute of Higher Learning, Anantapur, Andhra Pradesh, India.
*** Aditya Birla Sun Life Mutual Fund, Hyderabad, Telangana, India.
Periodicity:March - May'2020
DOI : https://doi.org/10.26634/jcom.8.1.17166

Abstract

IoT is the ever growing concept of connecting physical objects through internet. Internet of Things has the capability to connect everything, everyone and everywhere. It is important to accept the reality that the resources are limited and an optimum utilization of these resource have to be done for sustainability. The wastage is usually highest in the fields of water and electricity consumption. The biggest challenge for businesses is that the processes today are competitive and have to meet the customer demands without slowing down. IoT solutions such as smart irrigation system, automatic street light system and voice controlled home automation are one of the key solutions to the raising challenges. In this study prototypes of the above mentioned solutions have been built and tested to understand the potential of IoT. India predicts about 5 billion IoT connections by 2022, and an economy of $1 trillion by 2025. And the reality is that, it's already 2019 and IoT's growth is slower than predicted because of some of the barriers to implementation. Some of the barrier to the growth of IoT is unawareness of consumers and cost concerns. So it is necessary for businesses to adapt business models which are efficient and suitable for IoT businesses to reach the target segment with a proper channel and a competitive value proposition. In this study a business model framework has been suggested for the prototypes built. As cost is another barrier to the IoT adoption, the cost effectiveness of IoT solutions such as smart lighting system and smart irrigation system has been compared with respect to the traditional solutions.

Keywords

Business Model, IoT Solutions, IoT Prototyping, Sustainability, Internet of Things.

How to Cite this Article?

Rashmi, N. P., Radhakumari , C., and Pranav, N. S. (2020). Business Model Framework and Cost Effectiveness of IoT Solutions. i-manager's Journal on Computer Science, 8(1), 33-41. https://doi.org/10.26634/jcom.8.1.17166

References

[1]. Chowdary, T. A., Chakravarthy, D., Rupesh, R. S., & Ashish, T. S. (2019). Effective implementation of low-cost smart irrigation system. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8(6).
[2]. Husin, R., Al Junid, S. A. M., Abd Majid, Z., Othman, Z., Shariff, K. K. M., Hashim, H., & Saari, M. F. (2012). Automatic street lighting system for energy efficiency based on low cost microcontroller. International Journal of Simulation: Systems, Science and Technology, 13(1), 29-34.
[3]. Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486. https://doi.org/10.1016/j.jclepro.2016.06.067
[4]. Ju, J., Kim, M. S., & Ahn, J. H. (2016). Prototyping business models for IoT service. Procedia Computer Science, 91, 882-890. https://doi.org/10.1016/j.procs.2016.07.106
[5]. Md, A. A., Harshasri, K., & Shanmukharao, K. (2017). Cost effective voice controlled home automation using IoT. International Journal of Engineering Research in Computer Science and Engineering, 4(3), 63-67.
[6]. Nagy, S., Mansour, H., & Presser, M. (2018, February). Case study of IoT as a driver for business model innovation in the wind industry. In 2018 IEEE 4th World Forum on Internet of Things (WF-IoT) (pp. 74-79). IEEE. https://doi.org/10.1109/ WF-IoT.2018.8355222
[7]. Radadiya, B. L., Thakkar, R. G., Thumar, V. M., & Chaudhari, B. D. (2016). Cloud computing and agriculture. International Journal of Agriculture Sciences, 8(22), 1429-1431.
[8]. Sahu, C. K., & Behera, P. (2015, February). A low cost smart irrigation control system. In 2015 2nd International Conference on Electronics and Communication Systems (ICECS) (pp. 1146-1152). IEEE. https://doi.org/10.1109/ECS.2015.7124763
[9]. Talon, C. (2016). IoT bridging the gap for intelligent small and medium buildings. Intel- Sponsored White Paper, Navigant Consulting, Inc., USA.
[10]. Thomas A. (2017, December 28). Smart Farming: This startup has a new irrigation method - one that uses just an app. Economic Times. Retrieved from https://economic times.indiatimes.com/small-biz/startups/features/smartfarming- this-startup-has-a-new-irrigation-method-onethat- uses-just-an-app-avanijal-agritech/articleshow/6224 8946.cms?from=mdr
[11]. Vermesan, O., & Friess, P. (2016). Digitising the industry - Internet of things connecting the physical, digital and virtual worlds. Denmark: River Publishers
[12]. Wnuk, K., & Murari, B. T. (2016, June). The impact of Internet of things on software business models. In International Conference of Software Business (pp. 94- 108). Cham: Springer. https://doi.org/10.1007/978-3-319- 40515-5_7
If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Online 15 15

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.