i-manager Publications

Social Networking Websites in India: Spreading a Social Net & its Corporate Value Proposition

Alok Kumar Singh*

Assistant Professor, GNIT-Management School, Greater Noida, (U.P.), India.

Periodicity:September - November'2011
DOI : https://doi.org/10.26634/jmgt.6.2.1714

Abstract

With the speedy circulation of internet all over the world, a new phenomenon called Social Networking sites came into existence in recent time. Not only the youth but the middle aged and elderly segment of population is going crazy for sites like Facebook, Orkut, Youtube etc. This segment of population which connects itself from rest of the world over a virtual network through online socializing is increasing many folds year after year. This paper throws light on the development and proliferation of these sites in India and how it is helping the common man to stay connected all the time with rest of the world. At the same time, this paper will give a framework about how the marketers can evaluate their online marketing through social networking websites.

Keywords

Social Networking, Internet Proliferation, Online Activities, Corporate Value of Social Networking

How to Cite this Article?

Alok Kumar Singh (2011). Social Networking Websites In India: Spreading A Social Net & Its Corporate Value Proposition. i-manager’s Journal on Management, 6(2), 1-10. https://doi.org/10.26634/jmgt.6.2.1714

References

[1]. Boyd, D., & Ellison, N. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer- Mediated Communication, 13(1), article 11. Retrieved March 10, 2010, from http://jcmc.indiana.edu/vol13/ issue1/boyd.ellison.html.

[2]. Anderson, T. (2007). Web 2.0 and New Media Definitions. Retrieved April 22, 2010,from http://www.newcommbiz.com/web-20-and-new-mediadefinitions/.

[3]. Hawkins, K. (n.d.). What is a Social Networking Site. Retrieved April 21, from http://www.wisegeek.com/whatis- a-social-networking-site.htm.

[4]. Online Social Networking Dangers and Benefits. (n.d.). Retrieved March 10, 2010, from http://web.pacific.edu/ x4989.xml.

[5]. McGilvray, A. (2009). The Health Benefits of Social Networking. Retrieved March 10, 2010, from http://www. abc.net.au/health/thepulse/stories/2009/04/30/2557302. htm.

[6]. Kavanaugh, A. (1999, September 27-27). The Impact of Computer Networking on Community: A Social Network Analysis Approach. Paper presented at the 1999 Telecommunications Policy Research Conference. Retrieved April 22, from http://www.ntia.doc.gov/top/ research/reports/tprc.userstudy.kavanaugh.pdf.

[7]. Reitsma, R. (2010). The Benefits of Twitter from a Market Researcher's Perspective. Retrieved March 10, 2010, from http://blogs.forrester.com/market_research/2010/02/blo g-post-on-twitter.html.

[8]. Chen-See, S. (2009). The Internet: Breaking down barriers to communication for deaf teens. Retrieved, April 22, 2010, from http://www.aboutkidshealth.ca/News/The- Internet-Breaking-down-barriers-to-communication-fordeaf teens.aspx?articleID=13453&categoryID=newspoh5.

[9]. Market Wire (Ed.). (2008). Can Social Networking Benefit Your Mental Health? Retrieved April 1, 2010, from http://findarticles.com/p/articles/mi_pwwi/is_200804/ai_ n25368225/.

[10]. Bronk, C. (2008). Convergence and Connectivity: 1 of 2. [YouTube video]. Retrieved, April 21, from http://www.youtube.com/watch?v=2hA0Wx7ibYM&featu re=related.

[11]. O'Reilly, T. (2005). Design Patterns and Business Models for the Next Generation of Software. Retrieved April nd 22 2010, from http://oreilly.com/web2/archive/what-isweb- 20.html.

[12]. Jansson, Y. (n.d.). Online Social Networking Positive Aspects. Retrieved March 10, 2010, f r o m http://www.articledashboard.com/Article/Online-Social- Networking-Positive-Aspects/477721.

[13]. Hunter, A. (2008). The Benefits of Twitter – Personal, Professional and Business. Retrieved March 10, 2010, from http://blogs.reseo.com/2008/11/benefits-of-twitter.html.

[14]. Educational Benefits of Social Networking Sites Uncovered. (2008). Retrieved March 10, 2010, from http://www.sciencedaily.com/releases/2008/06/0806201 33907.htm.

	North Americas,UK, Middle East,Europe		India	Rest of world
	USD	EUR	INR	USD-ROW
Pdf	35	35	200	20
Online	35	35	200	15
Pdf & Online	35	35	400	25

Social Networking Websites in India: Spreading a Social Net & its Corporate Value Proposition

Abstract

Keywords

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Options for accessing this content: