Customer Experience and the Mistake of its Inception in Organization

Mboungou Mouyabi Seke*
Periodicity:March - May'2020


We have entered the Age of the Customer — a period where an emphasis on customers matters more than some other key business basics. With this move, the business order of customer experience (CX) has risen. The purpose of this paper is to examine the concept of CX in consideration of its practice in a comprehensive observation within organizations. The methodology well thought out in this paper is a discussion format from the author against various factors. In terms of findings, this paper outlines a combined factors organization sat large could analysed in order to derive a set of managerial frameworks for strategizing CX as a reward to build loyalty, relationships and satisfaction for their clientele.


Customer loyalty, customer relations, customer fulfilment, customer experience

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