Celebrities are exceedingly persuasive people whose whereabouts and verdicts are watched and often emulated by followers in wide range. Many celebrities use this fame and recognition to appear in a prominent social standing, to offer medical advice or to endorse healthcare products. The aim of the study is to examine the role of celebrity endorsement on brand image in the healthcare industry. We conducted quantitative study and used questionnaires to collect data from general public who are healthcare consumers. We aimed to target 175 participants through the convenience sampling, although 120 participants agreed to participate in the study. Statistical Package for Social Science (SPSS) version was used to analyze and evaluate the data congregated from 20 participants. Trustworthiness and credibility of celebrities are the most persuading features on the brand. It has been identified that endorsement of celebrity creates a positive image and gives a huge exposure to the healthcare brand increasing its consumers. This study recommends that the endorser or assenter should be attractive to the target audience in certain facets like bodily appearance, knowledgeable capabilities, athletic competence, and lifestyle. It has been evidenced that associate endorser seems to be an enticing feature of a bigger likelihood of enhancing the customer's memory of the whole brand that he or she endorses.