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Emerging Trends in Modern Marketing to Develop the Marketing Strategies

Yogesh Khandre*

GS Mandal's Marathwada Institute of Technology, Aurangabad, Maharashtra, India.

Periodicity:September - November'2021
DOI : https://doi.org/10.26634/jmgt.16.2.15220

Abstract

The overall marketing scenario has been rapidly changing over the last few years. This change has a positive impact on developing economies. Moreover, this has led to a high standard of living and a high per capita income and thereby contributed to economic development. It is no longer a seller's market and over the years, it has become one of the largest consumer markets in the world. Today, the market for developing economies is based on the perfect competition principle, with the presence of both buyers and sellers. Therefore, the purpose of this paper is first to review and understand the concepts of modern marketing. Secondly, to discuss about various current trends in modern marketing and lastly, to discuss and summarize the future of modern marketing.

Keywords

Modern Marketing, Promotions, Technology, Trends in Modern Marketing and Strategies.

How to Cite this Article?

Khandre, Y. (2021). Emerging Trends in Modern Marketing to Develop the Marketing Strategies. i-manager’s Journal on Management, 16(2), 32-36. https://doi.org/10.26634/jmgt.16.2.15220

References

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[3]. Ganguly, S. (2018). 'Marketing doesn't drive revenue, sales does' (and other myths). Retrieved from https://martech.org/myth-marketing-doesnt-driverevenue- sales/

[4]. Marketing. (n.d.). In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Marketing

[5]. Newman, D. (2015). 10 Top Trends Driving the Future of Marketing. Retrieved from https://www.forbes.com/sites/ danielnewman/2015/04/14/10-top-trends-driving-thefuture- of-marketing/?sh=1ed7b17b5f97

[6]. Sai, S. (2018). 10 Key Benefits of Modern Marketing Concept. Retrieved from https://www.yourarticlelibrary.com/marketing/10-key-benefits-of-modern-marketingconcept/69549

[7]. Sherlekar, S. A. (2016). Modern Marketing: (A Manual of Marketing, Salesmanship and Advertising). Himalaya Publishing House.

[8]. Whalley, A. (2000). Strategic Marketing. BookBoon.

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