This article will discuss the importance and implications of providing high quality school counseling services in K-12 schools, and specifically in high schools. The delivery of comprehensive school counseling programs and related services such as mentoring and academic advisement have been linked to students' academic success, graduation rates, and post-secondary outcomes in terms of college admission and retention (Castro-Atwater, 2013; DeKruyf, Auger, & Trice-Black, 2013; Engberg & Gilbert, 2014). The multi-faceted roles of contemporary school counselors will be highlighted, with a focus on responsive services that they deliver directly and indirectly. Competencies that school counselors are expected to demonstrate in successful schools will expand beyond providing individual and small group counseling services to delivering comprehensive guidance curricula in academic, personal/social, and career development domains through services, such as classroom guidance, consultation, and coordination of special events (Schmidt, 2014). School counselors are charged with taking on advocacy and leadership roles to ensure that all students have equal access to a diversity of post-secondary options while offering training to enhance students' college preparedness and planning skills. To do this effectively, ethically, and responsibly, school counselors must seek to achieve multicultural competence and continual professional development (Davis, Davis, & Mobley, 2013; Savitz-Romer, 2012). The impact of effective counseling programs and services will be reviewed as well as the need for students to obtain rigorous college and career preparation, which can be enhanced through technology and software geared towards delivering guidance curricula. An example of an actual high school and university partnership will be shared to illustrate the potential for high schools to partner with institutions of higher education to fulfill mutual goals while serving the community of learners. Institutions of higher education can contribute to K-12 schools by offering professional development on instructional technologies, particularly those utilized in career and college preparedness services for students, and by providing the expertise of trained faculty and their interns to supplement existing school resources (Gysbers, 2013).