E-Commerce: Leadership Creates a Culture of Happiness Delivering Customer and Employee Satisfaction

Kathryn Toelken*
Assistant Professor, Communication Department, University of South Alabama, 1000 University Commons, Mobile Alabama
Periodicity:December - February'2011
DOI : https://doi.org/10.26634/jmgt.5.3.1319

Abstract

E-Commerce presents new challenges for Leadership and Organizational scholars as the foundations for research perspectives are based in a physical not digital reality.  Nevertheless leadership and organizational lessons can be learned and best practices developed as Case Studies report leadership and organizational learning in the digital environment.  This research is a Case Study of a ten year old E-Commerce firm, Zshoes (a pseudonym) and examines key events in leadership and organizational learning which contributed to Zshoes E-Retail success.  Leadership and organizational lessons learned from this firm present an instructive platform on which to build E-Commerce Best Practices.

Keywords

E-Commerce,Leadership,Happiness,Customer Satisfaction,Employee Satisfaction,Organizational Culture.

How to Cite this Article?

Kathryn Toelken (2011). E-Commerce: Leadership Creates a Culture of Happiness Delivering Customer and Employee Satisfaction. i-manager’s Journal on Management, 5(3), 65-74. https://doi.org/10.26634/jmgt.5.3.1319

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