The one of the objectives of this study  is to give the outlook towards the performance of Top Mutual Funds traded in India and to analyse various risks and returns associated with Mutual funds and to establish a relationship between the demographics (age, income, employment status etc.) and risk tolerance of investors. This evaluation is  done on the basis of parameters like NAV, AUM, Beta, Standard deviation, Sharpe ratio, P/E Ratio, P/B Ratio, Portfolio Turnover, R-Squared, Alpha and Expense Ratio. The research also intends to bring in the new trends in the mutual fund industry and to give a futuristic insight to it.This study also aims at tracking investor’s preferences and priorities towards different types of mutual fund products and for identifying key features of a mutual fund for deciphering sustainable marketing variables that influence the investors’ fund/scheme selection.Taking a lead from this, an attempt is also made to find out the important mutual fund product attributes that are essential in influencing the purchase decision of the investors. The study is based on primary and descriptive research. . This study gives only a brief idea as to what are the investor’s point of view and their preferences towards different major players in the country. Also an attempt has been made to represent mutual fund industry by taking a few top and best performing companies in India.