A Study of the Usage and Perception of Instagram as a Learning Tool

Sunita Kathuria*
Periodicity:October - December'2024

Abstract

The rapid growth of social media platforms has reshaped various facets of life, including education. Instagram, primarily an audio-visual content-sharing platform, is increasingly perceived as a potential learning tool. This research paper explores the usage and perception of Instagram as a learning tool, focusing on its role in educational engagement and content dissemination. Through survey and interview schedules, this study investigated the frequency of Instagram use for learning, and its perceived effectiveness as a learning platform. The study observed that Instagram is primarily used for visuals, and short-period content, with little usage for educational purposes and variation in frequency of usage patterns among different age groups. It was also found that while Instagram has certain advantages, such as accessibility, interaction, and engagement, it also comes with some disadvantages, such as inaccuracies, distraction, and shallow content. This study emphasized the positive and negative aspects of Instagram, along with providing insightful information about how the platform is developing as a teaching tool. The study suggests that Instagram can be utilized as one of the best options to supplement more conventional, structured forms of education, and presents special opportunities for informal learning and social interaction. And, it has the potential to develop into a more reliable and interesting learning tool in the future if partnerships with academic institutions, content verification, and increased engagement are given top priority.

Keywords

Social Media, Instagram, Learning Tool, perceived effectiveness, and Education

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