Factors Influencing Customers towards Cyber Shopping in Nagercoil Town

C. S. Goldie Sheila Jesolit*, Chithra James**
* Research Scholar, Department of Commerce, Women's Christian College, Nagercoil - 629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli - 627012).
** Head of the Department, Department of Commerce, Women's Christian College, Nagercoil - 629001 (Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli - 627012).
Periodicity:January - June'2024
DOI : https://doi.org/10.26634/bresearch.24.1.20900

Abstract

Cyber shopping has evolved significantly in the world of trading. Various factors have spurred growth and differentiation in shopping methods used by customers globally. Customers are increasingly shifting towards cyber shopping, creating obstacles for traditional methods. Recently, overall sales have surged, significantly overshadowing traditional shopping methods. This research aims to identify factors influencing cyber shopping methods in Nagercoil Town. Primary data collection involves convenience sampling with a sample size of 200. Secondary data were obtained from journals, books, websites, and databases. Social media platforms are the most commonly used channels driving cyber shopping. Customer service satisfaction ranks highest among cyber shopping platform users.

Keywords

Cyber Shopping, Satisfaction, Online Social Media, COVID-19, Customer.

How to Cite this Article?

Jesolit, C. S. G. S., and James, C. (2024). Factors Influencing Customers towards Cyber Shopping in Nagercoil Town. B-Research, 24(1), 5-11. https://doi.org/10.26634/bresearch.24.1.20900

References

[2]. Devi, P., & Kumari, S. (2015). A study on consumer's perception regarding online shopping. Indian Journal of Applied Research, 5(5), 19-21.
[4]. Kamalesh, S. (2023). Impact of E-commerce on traditional business in India. International Journal of Creative Research Thoughts (IJCRT), 11 (4), 983-989.
[5]. Kaushal, A. (2022). Consumer cognition with respect to ecommerce during pandemic. Journal of Public Relations and Advertising, 1(1), 45-56.
[6]. Kushwah, S. V., & Singh, A. (2019). From traditional shopping to online shopping: A study of the paradigm shift in consumer behaviour. Journal of General Management Research, 6(1), 1-13.
If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 35 35 200 15
Pdf & Online 35 35 400 25

Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.