i-manager Publications

The Technology Impacts and AI Solutions in Hospitality

Mohammad Badruddoza Talukder*, Iva Rani Das**

* College of Tourism and Hospitality Management, International University of Business Agriculture and Technology, Dhaka, Bangladesh.

** Department of Marketing, University of Dhaka, Dhaka, Bangladesh.

Periodicity:January - June'2024
DOI : https://doi.org/10.26634/jaim.2.1.20291

Abstract

With the help of technology and Artificial Intelligence (AI), the hospitality industry has undergone a considerable change that has affected both the guest experience and the efficiency of operations. Through chatbots and virtual assistants, AIdriven solutions have become essential for improving interactions with guests, making personalized suggestions, and making reservations easier. Predictive analytics, Robotic Process Automation (RPA), and facial recognition technologies have made operations more efficient by improving security, finding the best pricing strategies, and automating routine tasks. Dynamic pricing algorithms look at market conditions and changes in demand in real-time, which has changed how revenue management is done. Contactless technologies, which AI has made simpler, are crucial to keeping things clean. AI-powered surveillance has strengthened safety and security measures. HR analytics and internal communication chatbots help managers streamline work processes and get employees more involved. IoT sensors make predictive maintenance possible, preventing equipment from breaking down by predicting when it needs maintenance. When voice recognition technology is built into a room, guests can use their voices to control amenities. Data analytics and Customer Relationship Management (CRM) systems also use AI to learn about guests' likes, dislikes, habits, and feedback, which helps with targeted marketing and providing more personalized services. Using secondary data, this study concluded that the hospitality industry continues to use AI and technology, and the sector moves forward thanks to the positive feedback loop between new ideas and happy customers. The study's findings show how AI solutions have changed hospitality, including making things better for guests, making things run more smoothly, and always trying to provide the best service possible.

Keywords

Technology and Artificial Intelligence, Hospitality Industry, Safety and Security Measures, Customer Relationship Management, AI Solutions.

How to Cite this Article?

Talukder, M. B., and Das, I. R. (2024). The Technology Impacts and AI Solutions in Hospitality. i-manager’s Journal on Artificial Intelligence & Machine Learning, 2(1), 56-72. https://doi.org/10.26634/jaim.2.1.20291

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The Technology Impacts and AI Solutions in Hospitality

Abstract

Keywords

How to Cite this Article?

References

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