A Preliminary Review on Automation of Employee Engagement

P.S.S.Lakshmi Kavya*, A. Bala Saraswathi**
* Research Scholar, Department of MBA, K. L. University, Vaddeswaram, Andhra Pradesh, India..
** Assistant Professor, Department of MBA, K. L. University, Vaddeswaram, Andhra Pradesh, India.
Periodicity:December - February'2018
DOI : https://doi.org/10.26634/jmgt.12.3.13884


There has been a constant ongoing struggle between man and machines from centuries. In the past, many artisans, farmers and textile workers have opposed the automation of their sectors or industries. Automation is replacing a man's job with an automated or self-control machine to increase efficiency and to increase the quantity of production with minimal human supervision; management is forced to adopt automation for competitive advantage and many other reasons. The term automation and attrition go hand in hand as known and observed by many scholars. All of them to an extent have known the impact of automation on employees and their relations with the management. Many ways were suggested to alleviate the pain of man due to the advent of machine in his job. Many laws were made by the governments of nations to compel the management to be sincere in their efforts towards the displaced workers. But, still the problem is persisting why? This is one side of the story; this article tries to answer that why question. Are all the measures suggested and being implemented useless? No! Then why has the pain not gone and still many workers are suffering? and how researchers make more efficient methods in this regard? The other side of the story is Automation leading to employee engagement, this angle of the story is also discussed in this paper as the main focus and to arrive at this statement as a conclusion.


Automation, Attrition, Retrenchment, Artificial Intelligence, High Skilled Jobs, Strategic Attrition, Worker Engagement, Employee Engagement

How to Cite this Article?

Kavya, P.S.S.L., and Saraswathi,A. B. (2018). A Preliminary Review on Automation of Employee Engagement. i-manager’s Journal on Management, 12(3), 49-55. https://doi.org/10.26634/jmgt.12.3.13884


[1]. Automation. (1999). Laboratory Automation & Information Management, 34(3), 233-258.
[2]. Azevedo, A. (Ed.). (2013). Advances in Sustainable r d and Competitive Manufacturing Systems: 23 International Conference on Flexible Automation & Intelligent Manufacturing. Springer Science & Business Media.
[3]. Bainbridge, L. (1983). Ironies of Automation. Automatica,19(6), 775-779.
[4]. Budhwar, P. S., Varma, A., Malhotra, N., & Mukherjee, A. (2009). Insights into the Indian call centre industry: Can internal marketing help tackle high employee turnover? Journal of Services Marketing, 23(5), 351-362.
[5]. Davenport, T. H., Harris, J., & Shapiro, J. (2010). Competing on talent analytics. Harvard Business Review, 88(10), 52-58.
[6]. Driving Automation Forward. (2010). [Washington, D.C.]: U.S. Dept. of Transportation, Federal Highway Administration.
[7]. Georgakopoulos, D., Hornick, M., & Sheth, A. (1995). An overview of workflow management: From process modeling to workflow automation infrastructure. Distributed and Parallel Databases, 3(2), 119-153.
[8]. Harris, J. (2008). How to fill the analytics talent gap? Strategy & Leadership, 36(5).
[9]. McKinsey & Company. (2014). Automation, jobs, and the future of work. Retrieved from https://www. mckinsey.com/global-themes/employment-and-growth/ automation-jobs-and-the-future-of-work
[10]. Mowday, R. (1984). Strategies for adapting to high rates of employee turnover. Human Resource Management, 23(4), 365-380.
[11]. Norman, D. (2017). Design, Business Models, and Human-Technology Teamwork: As automation and artificial intelligence technologies develop, we need to think less about human-machine interfaces and more about human-machine teamwork. Research-Technology Management, 60(1), 26-30.
[12]. Scally, W. A. (2015). Project Workflow Management: A Business Process Approach. Project Management Journal ,46(3).
[13]. Shaw, J. D., Gupta, N., & Delery, J. E. (2005). Alternative conceptualizations of the relationship between voluntar y turnover and organizational performance. Academy of Management Journal, 48(1), 50-68.
[14]. Morgenstern, M. (June, 2016). Automation and anxiety. In The Economist. Retrieved from https:// www. economist. com/news/ special-report/21700758-will-smarter-machines-cause-massunemployment- automation-and-anxiety
[15]. Zelinski, P. (2016). The Role of Employee Incentives in Successful Automation. In Modern Machine Shop. Retrieved from https://www.mmsonline.com/articles/therole- of-employee-incentives-in-successful-automation

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
Pdf 35 35 200 20
Online 35 35 200 15
Pdf & Online 35 35 400 25

If you have access to this article please login to view the article or kindly login to purchase the article
Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.