A Study on Factors Influencing Youngsters’ Perceptions towards Choice of Investment Avenues

Gowtham Ramkumar*
*PG Student, Madras Christian College, East Tambaram, Chennai, India.
Periodicity:December - February'2018
DOI : https://doi.org/10.26634/jmgt.12.3.13883

Abstract

Financial system plays an important role in the economic growth of the country. A fresh investor considers various factors before deciding his or her investment avenue. Similarly, a youngster who is considering of investing his savings will choose an investment option depending on his perceptions about various investment options. The study seeks to find out the various factors influencing youngsters' investment decisions. In other words, the study attempts to identify the factors that will be considered by the youngsters before they decide their investment avenue. The data required for the study is collected from 100 youngsters in Chennai city. SPSS 21 version is used to analyze data and reliability analysis is used to test the validity of the variables considered for the study, and factor analysis with Varimax rotation is used to group various factors influencing the youngsters' choice of investment avenues. The study comes out with five major factors influencing youngsters' choice of investment avenues. The reliability analysis shows 0.802 indicating good reliability of the scores generated by the variables used for the study.

Keywords

Financial System, Investment Avenues, Youngster Perception, Choice of Investment.

How to Cite this Article?

Ramkumar,G. (2018). Study on Factors Influencing Youngsters’ Perceptions towards Choice of Investment Avenues. i-manager’s Journal on Management, 12(3), 41-48. https://doi.org/10.26634/jmgt.12.3.13883

References

[1]. Brahmabhatt, P. S., Kumari, R., & Malekar, D. S. (2012). A study of Investor Behavior on investment avenues in Mumbai Fenil. TRANS. Asian Journal of Marketing & Management Research, 1(1), 49-71.
[2]. Geetha, P. (2009). A study on the choice of investment avenues of Individual Investors at Tirunelveli District. Journal for Bloomers of Research, 2(1).
[3]. Geetha, N. & Ramesh, M. (2011). A study on people's preferences in Investment Behaviour. International Journal of Engineering and Management Research, 1(6), 1-10.
[4]. Hundal, D. B., Grover, D. S., & Bhatia, J. K. (2013). Herd Behaviour and Gold Investment: A perpetual study of retail investors. IOSR Journal of Business and Management (IOSR-JBM), 15(4), 63-69.
[5]. Kousalya, P. R. & Gurusamy, P. (2012). Women Investors' Perception towards Investments. International Journal of Scientific Research,1(6), 80-81.
[6]. Mane, P. (2016). A Study of Investors Perception towards Mutual Funds in the City of Aurangabad. The SIJ Transactions on Industrial, Financial and Business Management, 4, 30-38.
[7]. Rangarajan, R., & Usha, R. (2009). Factors influencing women investors in Capital Market–A study with reference to Chennai city. SMART Journal of Business Management Studies, 5(2), 53-59.
[8]. Selvi, T. (2015). Investors Attitude towards Investment Avenues. International Journal of Management and Commerce Innovations, 3, 717-722.
[9]. Shukla, N. S. (2016). Investor's preference towards investment avenues with special reference to salaried personnel in north Gujarat region. IJSART, 2(1), 43-49.
[10]. Velmurugan, G., Selvam, V., & Nazar, N. A. (2015). An empirical analysis on perception of Investors' towards various Investment Avenues. Mediterranean Journal of Social Sciences, 6(4), 427-435.

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 35 35 200 15
Pdf & Online 35 35 400 25

If you have access to this article please login to view the article or kindly login to purchase the article
Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.