JMGT_V5_N1_RP6 Varsha Jain Subhadip Roy Journal on Management 2230 – 715X 5 1 68 75 Ecoism, Consumer Awareness, Factors, Survey The term “Ecoism” has come into marketing to explain the consumer awareness regarding eco friendly products. Marketers and Producers are trying to incorporate environment friendliness in products, packaging and manufacturing activities. By doing so companies are supposed to increase environmental awareness, help the environment, save energy cost, boost up their sales, and can also develop positive image in the society. Ecoism or eco friendliness is still considered to be a personal attribute rather a societal expectation. Customers are still at a very initial stage of adaptation cycle for these products. In the Indian context, no major study has been done to identify the consumer awareness about eco friendly products as well their attitude towards the same. This research paper will highlight on understanding the awareness level, preference purchase intensions of the customers with a special focus on ecofriendly packaging. June - August 2010 Copyright © 2010 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1230