JMGT_V5_N1_RP2 A.V. Nageswara Rao Dasarathi Sahu V. Krishna Mohan Journal on Management 2230 – 715X 5 1 23 34 Integration Strategies, Organization, Relationships, Competitiveness, Value Framework The article focuses on Integration issues in an Organization and tries to investigate how different aspects of integration are linked with performance in Retail industry. In the present paper Integration is identified into different dimensions: internal upstream or supply side and downstream or demand side integration. This research partly fills the gap by helping practitioners to select appropriate integration strategy at different business situations. The survey method has been recognized as a Research approach designed to collect information on various dimensions of Integration strategies practiced in Organizations. In brief the study investigates Integration strategies at specific levels and Relationships in an Organization. The results further suggests strategic integration planning and value framework to sustain in Globalization and build organizational competitiveness. June - August 2010 Copyright © 2010 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1226