In this world, Mobile devices are growing in a high accuracy level. The embedded mobile service is a vital element in social media which handles every mobile user’s information, such as online status of GPS location and network location and updating user contacts. When plenty of updates occur continuously, large number of messages are spread in the presence cloud which turns on embedded mobile service to support high scale social media applications if mobile user enters into media, presence cloud finds for availability of their friends and alerts them of their arrivals, presence cloud gathering presence server into quorum related server to server model for reliable presence searching. The server cloud which is applied directed through the search algorithm and through the one hop caching strategy method is minimal to search latency. The natured presence cloud analyses the search cost and user satisfaction level, through which the cost and the number of messages created in presence server through the user is reduced to a minimal level.