JSCH_V8_N2_RP4 Dr. Jill Friestad-Tate Dr. Craig McCoy Journal on School Educational Technology 2230 – 7133 8 2 33 43 Change Recipients, Change Research, Emotions, Organizational Change, Reactions to Change The purpose of the study was to listen to reactions of key stakeholders experiencing profound organizational change. A case study was used to gather data from participants’ interview responses. Data analysis identified research-supported reactions; in addition, two unique themes were identified: constructive critique and ill-effects of good intentions. Listening to, understanding, and appreciating reactions and emotions during change provide valuable insights that help build organizational community and enhance the success of a change initiative. September - November 2012 Copyright © 2012 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=2025