JSCH_V2_N1_RP4 Singaravelu G. Journal on School Educational Technology 2230 – 7133 2 1 59 62 Ameliorating Communicative Skill, creative competency The Study investigated the problems of the students in improving communicative skill in English at standard VII and found the impact of creative competency (new curriculum strategy) to eliminate the problem of it. Eighty eight subjects were involved in the study. Achievement test was considered as instrumentation for the study. Creative competency strategy in the curriculum of English is more effective than traditional curriculum strategy in learning communicative skill. June - August 2006 Copyright © 2006 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=872