JPSY_V6_N2_RP4 Selim Ahmed Rafikul Islam Journal on Educational Psychology 2230 – 7141 6 2 19 29 Qualitative Methods, Student Perception, Service Quality, IIUM Library Academic libraries are currently facing their greatest challenge since the explosion in tertiary education and academic publishing, which began after World War II. The global digital revolution is affecting both the traditional forms of the creation, organisation, and dissemination of knowledge, and the world of tertiary education itself. In the challenging environment, academic library only one way can survive in the volatile competitive market to improve their service quality to meet their customers’ expectations. In this qualitative research explored the students’ perceptions on IIUM library service quality from the perspective of five students’ respond at the main campus of IIUM. Research data were collected through face to face interviews near to the IIUM library. In this study, three important issues were considered regarding the student’s perception on IIUM library service quality: (1) positive and negative perception on library service quality; (2) perception on technology and human context; and (3) satisfaction. These three key issues were analyzed based on Interpretative Phenomenological Analysis (IPA) procedures. August - October 2012 Copyright © 2012 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=2003